The “Nestlé Prize in Creating Shared Value” will be awarded for the first time in April 2010 to encourage and reward innovative approaches to the problems of nutrition, water scarcity, and rural development. Nestlé will commit to the Prize winner an investment of up to CHF 500,000 (US$ 470,000 = € 330,000) for a specified period of time, to assist in the development and scale-up of the innovation. Nominations for the Prize can be made until 31 October 2009.
An individual, non-governmental organisation or small enterprise is eligible to receive the award if it has high promise of improving rural development, improving nutrition, improving access to clean water, or having a significant impact on water management.
Nestlé is once again the main sponsor of World Water Week in Stockholm. In 2008 and 2007, activists staged protests against the sponsorship by “a corporation with such a problematic record [on baby milk formula] and such clear interests in expanding unsustainable bottled water consumption”. In June 2009, activist groups under the umbrella of Nestlé Critics submitted a report to the UN Global Compact Office, calling for Nestlé to be expelled as a participant in the voluntary initiative. The report cites conflicts over water resources between Nestlé and communities in the USA and Brazil. Nestlé S.A. (Switzerland) is a signatory of the Global Compact’s CEO Water Mandate.