To commemorate World Water Day, YouTube featured a video from charity: water, which included a Call to Action overlay that encouraged YouTube users to donate money to help build wells and provide safe drinking water. charity:water was able to raise over $10,000 in one day from the video; enough to build two wells in the Central African Republic and provide over 150 people clean drinking water for 20 years.
The Call to Action feature is one the benefits open to nonprofit organisations in the U.S. or U.K. who have joined the YouTube Nonprofit Program.
Source: YouTube Blog, 27 Mar 2009
In February 2009, charity:water raised over US$ 250,000 by organising “Twestivals” in 202 cities around the world. Starting on 11 April 2009, charity:water will broadcast live via satellite the drilling of the first Twestival well in Ethiopia.