UK charity WaterAid has appointed Whitewater as its new direct marketing agency as it embarks on an ambitious growth strategy to double income from direct marketing over the next seven years [WaterAid News blog, 19 June 2008].
In 2006/2007 WaterAid’s income rose by 15% to GBP 31 million, of which GBP 16.9 million came from donations and gifts and GBP 6.8 million from grants from bilateral donors (UK and The Netherlands). WaterAid aims to raise GBP 35 million by 2010. The total expenditure in 2006/2007 was GBP 30 million of which GBP 23 million went to charitable activities and GBP 6.6 million was spent on fundraising [WaterAid summary annual report 2006/07].
In April 2008, WaterAid involved the fashion industry in its fundraising activities with the introduction of the H&M WaterAid bikini and the Hunter Boot WaterAid welly, which even got a mention in Vogue.