Partnership created to supply safe drinking water to children in Ethiopia
NEW YORK, New York (January 17, 2008) — Volvic, one of the world’s leading brands of bottled water, today joined with the United Nations Children’s Fund (UNICEF) to announce plans for the launch of the North American “Drink 1, Give 10″ campaign, an initiative to bring clean drinking water to rural parts of Africa. Sim,ilar campaigns are already running in France, Germany and Japan.
The Volvic “Drink 1, Give 10″ campaign will officially launch in the U.S. and Canada in the spring of 2008. For every liter of Volvic bottled water purchased between April 1 and August 31, 2008 and 2009, Volvic will make a donation to enable UNICEF to provide at least ten liters of clean, safe drinking water to residents in two districts of the Benishangul-Gumuz region of western Ethiopia. More than half the population in these rural districts lack access to safe water and sanitation facilities. Volvic has pledged a minimum of $500,000 to the U.S. Fund for UNICEF over the course of this two year campaign.
Read more: UNICEF USA, 17 Jan 2008