Fund-raising
WaterAid appoints The Good Agency to enhance acquisition creative
WaterAid has appointed fundraising and campaigning communications specialists The Good Agency to help it improve its donor acquisition creative. The agency has been tasked with increasing donor numbers as well as building the international NGO’s brand profile. The Good Agency will work with production partner Eye-to-eye and focus on integration across multiple channels including direct […]
Charity:water ropes in birthday boy Justin Bieber as fundraiser
Canadian teen idol singer and actor Justin Bieber is celebrating his 17th birthday today (March 1st) by asking his fans to donate US$ 17 and help him raise US$ 17,000 for charity:water. With nearly 17.8 million followers on Twitter that should not be too difficult even though the majority of his fans are unlikely to […]
Dig toilets, not graves – WaterAid’s latest fundraising and advocacy campaign
The creative people at WaterAid have come up with another compelling promo video to accompany their latest fundraising campaign “Dig toilets, not graves”. Watch the “Diarhhoea song“ WaterAid has combined the fund-raising campaign with an online petition to “put pressure on the UK Government to build toilets in the developing world”. The NGO is urging […]
Somalia, Mogadishu: community leaders pool together to deliver water to IDPs
Where there is no aid. Community religious leaders in the Somali capital, Mogadishu, are filling the gaps in aid distribution by raising funds to help the thousands displaced by fighting. The most pressing need they are addressing first is water. Sheikh Abdifatah Aweys, a religious leader [...] said their efforts were not meant to replace […]
Fundraising: travel agency raising money for Kenya water project
In celebration of Earth Month this April 2010, Gap Adventures will be focusing its efforts on raising awareness for global water quality initiatives and supporting community-based water projects through its foundation Planeterra. Gap Adventures aims to raise US$ 3,500 through its ongoing ‘dollar-a-day’ project to buy water tanks for the non-profit Planeterra Foundation’s Kenya Community […]
Fundraising: UK NGO launches charity auction with the Sun newspaper
International water charity Just a Drop and The Sun newspaper have launched a new travel auction to raise funds for water and sanitation projects. The Sun Big Charity Auction is offering more than £200,000 [US$ 333,000] of holiday prizes in a reverse auction, in which the lowest unique bid wins. Contestants pay 50p [US$ 0.83] […]
UK: Bottle for Life concept launched
UK-based Life Pure Water is offering its Bottle for Life charitable concept to restaurants, following a successful pilot scheme. The initiative sees restaurants filling reusable glass bottles with filtered tap water and serving them to diners at £1 [US$ 1.70] each. The money raised then goes to Life’s ‘drop4drop’ charity, which provides children in developing […]
Micro-donations – ToiletFinder UK for iPhone
WaterAid is offering a free iPhone application “ToiletFinder UK“, which it hopes will encourage users to make a small donation via their web site. The application locates the nearest public toilet(s) and displays them in map or list format. It is also a User Generated Content (UGC) application, as the toilet database is created entirely […]
Put your mouth where your money is
A recent article by IRIN examines the role of social media in monitoring development aid and promoting transparency. “An emerging body of websites that can provide instant feedback on the use of aid money is sparking debate about whether such online tools could not only revolutionize non-profit fundraising, but also boost aid accountability.” After Kwale […]
Micro-donations: Africare among first NGOs to develop iPhone App
Africare, the largest and oldest U.S. development organization focused solely on Africa, has launched a new marketing campaign – Pass It On! – to highlight stories of people overcoming major issues on the African continent, issues such as unsafe drinking water, food insecurity, and the growing number of children orphaned by AIDS. Pass It On! […]
